In an interview with starten.tech, Pix Force CEO Daniel Moura emphasized the importance of the competition. “It’s a great honor to be among the finalists once again. We participated in the very first South Summit and were awarded as the Most Innovative Startup. Being here is always an opportunity to showcase what we’re building”.

International Expansion

The new Hong Kong office comes alongside a strategic contract with one of the region’s leading utility companies. Pix Force was also selected for the Hong Kong Science Park program, which supports international tech companies through infrastructure, strategic connections, and financial incentives to establish operations in the city.

“Our presence in Hong Kong brings us closer to some of the world’s fastest-growing industrial economies. And the beauty of working with computer vision is that it’s such a new field that we’re able to compete anywhere,” Moura explained.

Technology Driving Industrial Safety and Efficiency

Pix Force develops AI-based SaaS products that convert images and videos into structured data for smarter decision-making. One of the company’s key strengths is its focus on operational safety. “From camera images, we can detect risks like fires or technical failures that the human eye might miss. It’s as if our algorithms are eyes that never blink,” said Moura.

Some of Pix Force’s leading solutions include:

• Pix Safety – Real-time monitoring of safety compliance using existing camera systems.
• Pix Flight – Automated drone inspections for industrial assets and electrical networks.
• Idexa – A no-code platform for building custom AI models tailored to industrial applications.

A Strategic Presence at South Summit

Moura also praised South Summit Brazil as a vital platform for exposure and business development. “This is where we meet big companies, investors, and potential partners. The visibility here is incredible. Just today, I spoke with clients from São Paulo, Rio de Janeiro, and major banks. Plus, 40% of our team is based in Rio Grande do Sul, so being part of this event is also a matter of pride and identity”.

Pix Force also had a strong presence on stage. On Wednesday, CGO Mikail Cestari presented at The Next Big Thing stage. On Friday, April 11, CEO Daniel Moura joined a panel at the RS Innovation Stage, where he discussed how startups are shaping the future of innovation. “We’ll talk about infrastructure, electric vehicles, and ESG. But none of it matters without safety. That’s where our technology comes in—risk prevention, saving lives, and optimizing operations,” he explained.

With a journey that combines applied research, a global mindset, and deep roots in the industrial sector, Pix Force exemplifies how artificial intelligence can move from hype to real-world transformation.

As AI use progresses, transforming the educational landscape in Brazil and worldwide, one key question arises: how can new generations be prepared for an increasingly digital and connected future?

According to Professor Dr. Maria Cristina Bohnenberger, Vice Dean of Education at Feevale University, the debate on whether AI tools should be used in teaching and learning has already been settled. The focus now is on how to use them effectively. “As educators, we must prepare our students for the world they will encounter beyond university. In this world, using AI for personal and professional purposes is a reality,” she emphasized.

Dr. Bohnenberger believes that educational spaces must incorporate these tools into the learning process, just as with any other technology critical to professional activities. “However, in formal learning environments, like universities, it is important to evaluate AI tools academically, distinguishing between what is part of the ‘hype’ and what can be realistically implemented, considering each resource’s limitations and advantages,” she added.

Personalization of the Learning Experience

One promising aspect of AI in education is its ability to create personalized learning experiences. In subjects like mathematics or linguistics, AI can adapt exercises based on individual performance, addressing specific difficulties and maximizing learning outcomes. Teachers can also automate routine tasks, such as grading multiple-choice tests, tracking student progress, or generating practice exercises, allowing more time for personalized guidance.

Dr. Bohnenberger highlighted that personalizing learning processes plays a crucial role in reducing educational inequalities. “AI tools are valuable allies in creating learning pathways tailored to each student’s specific needs. Additionally, they support continuous assessment processes, reducing the likelihood of struggling students being identified only at the end of the academic term,” she said.

However, she noted that access to technology is a significant challenge. “During the pandemic, we saw situations where a single phone was shared among siblings to access educational content, and internet connections were not always sufficient to handle necessary materials. Devices often lacked the technology required to run the programs used by teachers,” she explained.

The Role of AI in Education in Brazil

The regulation of AI use in Brazil, approved by the Senate in December 2024, marks a significant step forward for a country facing challenges such as unequal access to technology. According to the National Household Sample Survey (PNAD) on Information and Communication Technology (ICT), conducted by the Brazilian Institute of Geography and Statistics (IBGE), about 5.9 million households in Brazil lacked internet access in 2023.

Dr. Cláudio Felipe Kolling da Rocha, a physiology and cell biology professor at Feevale University, pointed out that challenges related to technological inclusion remain similar to those before the rise of generative AI tools. “While smartphones have popularized internet access, vulnerable communities still face barriers,” he said.

A study on internet quality in Brazilian public schools, conducted by the NIC.br, revealed that only 11% of schools have adequate internet speeds, as defined by the National Connected Schools Strategy. Dr. Kolling da Rocha emphasized the need to upgrade school networks and train teachers to integrate digital technologies into education effectively.

Looking Ahead: The Future of AI in Education

The global AI in education market is projected to reach $92.09 billion by 2033, with an annual growth rate of 38.1% from 2024 to 2033, according to Market.us. Dr. Kolling da Rocha noted that new tools, including language models designed specifically for education, are being developed to address current shortcomings in general-purpose models.

Dr. Bohnenberger argued that AI should not be seen as a threat to teachers but as a tool to make the teaching and learning process more effective. “Educators must embrace this knowledge to fully understand the possibilities these tools offer,” she concluded.